Zynga is planning to bring FarmVille to its own web portal; Farmville.com. FamVille is a mega-hit Facebook game which currently have over 65 million active users.
Zynga will use Facebook Connect on Web Portal; which means users can login to FarmVille.com using Facebook Account. This will allow Zynga to offer more engaging experience. without the normal facebook interface running around the borders It will give more flexibility.
Source: TechCrunch